Job Information
UL, LLC Account Based Marketing Lead in Guangzhou, China
Lead strategic planning, development, oversight, and optimization of account-based marketing campaigns incorporating thought leadership and high value content in support of customers and representing ULs global portfolio.
Own the scaling up of support solutions for Global and Strategic Account teams, including customer facing materials, communications support and amplification, liaising Global and Strategic Account teams marketing and sales enablement needs through standard marketing systems and processes.
Provide a range of editorial and communications consult to coworkers and other business partners, both strategic and tactical, as necessary, including creation of marketing and communication plans.
Owns development of key messaging and value propositions that links our portfolio and industry messaging to our Global and Strategic customers business strategies.
Support the industry and product marketing team in the development of industry presentation materials that would be used in customer presentations.
Lead development of global and strategic account presentations, videos and executive speeches that would be used for meetings and events with our global and strategic accounts.
Employs storytelling techniques to create compelling content.
Pursue a derivative content model that connects and maximizes any enablement or customer-facing material developed.
Ensures sales enablement needs of our global and strategic account team are understood and met, partnering with Commercial Excellence as needed.
Follow the UL Standards of Business Conduct and follow all physical and digital security practices.
Contribute to business success by performing other tasks as required.
Degree in Business, Marketing, Communications or related field with a minimum of 6 years directly related experience.
Specialized knowledge and experience with account-based marketing.
Knowledge of social/digital marketing development and performance.
Experience partnering with regional resources to support localization of marketing approaches.
Strong written and oral communication skills.
Strong collaboration skills
Strong project planning and management skills.
Strategic thinking, analytical acumen.
Budget management and tracking skills.
Strong capabilities and experience working with senior leaders.
Process improvement.
Ability to work in a matrix environment.
Able to understand technical and scientific issues and to translate complex information for non-scientific audiences.
A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world
UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.