Job Information
UL, LLC Account Based Marketing Lead in Northbrook, Illinois
This role is hybrid on-site (3) days a week based out of our Chicago or Northbrook, IL office
Reporting to the Director of Account Based Marketing (ABM), the Manager ABM leads the development and execution of our ABM strategy, building new programs that target key accounts, provide insights back to sales and account teams, and push potential buyers from the 'consider' stage of the buyer journey to 'evaluation' and 'purchase' stage. Ensures ULS ABM activity is closely aligned to revenue expansion with ULS’s top clients. Acts in unison with other regional ABM managers and the leaders in Business and Growth Marketing.
Lead the execution of 1:1 campaigns, including pursuits, renewals, go-lives, marketing channel management, and events.
Recommend approaches for account-based marketing programs to engage key accounts leveraging cutting-edge marketing tactics.
Proactively build the pipeline of account-based marketing campaigns based on sector/solution strategic objectives, customer lifecycle and business priorities.
Introduce and educate ABM approach to broad ULS stakeholders
Collaborate with other ABM leaders and support the Global and Strategic Accounts regional leaders for defining strategies and executing plans to market “one to one”, “one to few” and “one to category” across ULS portfolio.
Conduct deep customer insights to ensure hyper-personalization and effective positioning of critical product offerings within each account.
Closely collaborates with product marketing teams to ensure connectivity with business sales teams and product management.
Develop content to support account teams.
Read and follow the UL Solutions Code of Conduct and follow all physical and digital security practices.
Performs other duties as directed.
#LI-Hybrid
University degree (equivalent to bachelor’s degree) in marketing or a related discipline.
5+ years experience in global marketing
2+ years of experience in automotive, building industry, retail, and/or health and life science segments
ABM experience
Commercial drive and excellent business acumen and strategic thinking
Expert and disciplined communicator.
Strong collaborator, driving team engagement and team building.
Excellent facilitation, project planning and management.
Strong business acumen.
Budget management, negotiation, and financial analysis skills.
Very strong capabilities and experience working with senior executive leaders, adept at critical stakeholder management.
Expert management abilities to guide direct reports and matrixed resources
A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world
UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.